Experience


03-2015 – Present

Rijk Zwaan
Team leader Digital Transformation & Software Engineering

Rijk Zwaan is a globally operating vegetable breeding company that focuses on the development of high-quality vegetable varieties for professional growers.

At Rijk Zwaan I am responsible for digital transformation as well as managing the internal agile development teams. The development teams are responsible for enterprise integration and the development of business applications. One of the digitalization efforts is the establishment of a ‘digital services’-team that uses modern start-up methods to explore digital service opportunities in emerging markets.


05-2011 – 03-2015

Crave Interactive – CTO

Crave Interactive enhances guest services in the hospitality industry by providing ordering, reservation, travel and entertainment apps based on a SaaS model.

After the merger of Grenos and Crave, I became a board member and assumed responsibility for the technical aspects of Crave. Both from a strategically and operational point of view, this included managing the software development, support and test functions in the Netherlands and United Kingdom.


03-2012 – 02-2013

Panorama Studios – Co-founder

Panorama Studios provides small-to-medium businesses with corporate identities and websites.

Panorama Studios was a merger of two companies, AMteam and Rellebel that solved a problem of under capacity in design work and overcapacity in technology staff at AMteam. The deal was completed in a 9-month period of time.


01-2000 – 02-2013

AMteam – Managing Director / Co-founder

AMteam provided small-to-medium businesses with corporate identities, websites and custom software applications.

My responsibility in the company focused on website technology, software development, general management, sales and administration, while my business partner was responsible for the creative design work.


11-2008 – 05-2011

Grenos – Managing Director / Co-founder

Grenos developed award winning self-ordering applications to be used by restaurant guests in the early days of smartphones and tablets.

Assembled a team of creative, technical and business professionals to found Grenos. Later, we also introduced a tablet solution that won the Innovation Award at the Dutch hospitality show ‘Horecava’. Due to a lack of funding and commercial resources, I merged Grenos and Crave Interactive, which I led on behalf of the Grenos team.


09-2006 – 03-2011

EXTRAvestiging.nl – Software Developer / Co-founder

EXTRAvestiging.nl developed a B2B and B2C ordering platform that easily integrated with the market-leading software suite of the bakery industry.

Being offered exclusivity on integrating with the Dutch market leader in bakery software ‘Bake-it’, we launched a webshop and B2B ordering platform. The B2B platform allowed bakeries to greatly reduce their administrative overheads by moving from phone-based order taking and manual order entry to a fully integrated solution.


02-2006 – 09-2007

TOP UK – Software Developer (freelance)

TOP UK is a staffing firm for the U.K. meat processing industry which provided Eastern European contract workers, as well as arranged for their transportation and housing.

To achieve their ISO quality management certification and reduce administrative overheads, I wrote a custom ERP-application. This web-based application supported the office staff with a variety of administrative tasks such as, scheduling, property management, house and transportation planning.


05-2006 – 12-2006

Today IT – Software Developer (freelance)

Today IT provides software solutions to register, monitor and manage reusable transport items (RTIs) in the supply chain.

Lead developer of the first web-based version of their desktop-based software package, Avalance, by converting the UI so that it became usable as a Web application. In a period of 8 months, I created a shippable product that laid the ground work for their web-based products.


05-2002 – 12-2006

Marti Orbak Software – Lead Software Developer

Market leader of bakery software in the Netherlands.

While being hired to do maintenance work on their main software package, I was soon made lead developer for the development of their desktop-based online ordering client. Later, I also was made lead developer for a large custom development project.


10-2000 – 07-2002

Véneco – Support Engineer

Venéco is an IT Hardware & Support company that provides computers, computer networks, (IP) telecom and security access solutions.

I was responsible for the assembly and repair of desktop PC's and servers, as well as their installation. I also created and maintained their website and provided first-line technical support.